video production process
What It Is
Why It Is Important
Getting to know the client and learning about their needs for production.
The purpose of client engagement is to build relationships, educate clients about video production and find production opportunities.
The concept design documents the project’s goals, process, constraints and creative guidelines.
The purpose of the concept development process is to gather everyone’s ideas, create a common goal and set realistic expectations.
Concept Development Meeting
A treatment is a short document that explains the key elements of the potential project including a description of the plot, characters, themes and the audiences’ emotional journey.
The purpose of a treatment is to showcase clients, producers and other prospective collaborators the story and the feel of the project.
The Concept Proposal documents the concept, proposes the treatment for the video, and provides a ballpark estimate for the project. It also proposes a firm estimate for the concept development phase, which includes Scripting, Moodboard & Storyboard Development, Script Review, Budgeting and preparing the Final Proposal.
The purpose of the concept proposal is to show clients a vision that will accomplish their goals and to get them to commit to paying for the services required to develop the concept into project with a firm budget.
Concept Review Meeting / 10% Contract Payment Due
The script is the blueprint of a production. It includes descriptions of the action, dialog, and all the critical elements that make up the production, including characters, props, audio and visual effects, etc.
The purpose of the script is to communicate to everyone involved in the production exactly what will happen in the finished film.
A mood board collects different creative information to prepare for a new project.
The purpose of a moodboard is to show your client how the script will be creatively treated through visual styles, colors and themes.
A conceptual storyboard visualizes the video production by scene. It visualizes the significant moments of the film.
The purpose of a conceptual storyboard is to help the client imagine what the film will be like.
The budget determines how much money will be spent on the entire film project, through all phases of production from idea to final product.
The purpose of the budget is to set realistic boundaries for what the project will cost to produce and to set financial guidelines for making changes during the process.
The final proposal proposes a firm estimate on the scope, cost and delivery milestones of the project. It proposes schedules of production and payment. When the client accepts the proposal, both parties make a financial commitment to completing the project.
The purpose of the final proposal is is to make sure that everyone has the same expectations and to make a formal commitment to the completion of the project.
Contract Signed/ 50% Contract Payment Due
Written by the video director and DP, the shooting script is more elaborate and precise version of the script that explicitly defines the shots, artistic and cinematic direction and other important details.
The purpose of the shooting script is to enable the Director and DP to communicate what to do during the production to the many people involved in the production.
A storyboard visualizes the video production by shot. It shows what will be shot, camera angles, movement, directions and lighting.
The purpose of a storyboard is to ensure that everyone understands how the video and audio will be shot.
Written by the line producer, the script breakdown identifies all of the elements need to prepared, scheduled and budgeting in the film.
The purpose of the script breakdown is organize everything that will be needed to shoot each scene.
The Location Manager finds, evaluates and documents recommended shooting locations.
Then purpose of the Location Scouting is to find visually interesting and relevant locations to shoot the video and to keep track of all the information and releases required for the use of the location.
The Crew includes everyone who is technically involved in filming the production.
The purpose of crew information is to source and employ the people who can create the best video possible, while staying within budget guidelines.
Crew Contracts Signed
The Cast includes everyone who is part of the film.
The purpose of cast information is to keep track of important details and preferences of the cast.
Cast Contracts Signed
The Wardrobe includes all clothing that the cast will wear.
The purpose of the wardrobe information is to make sure that the right clothing is available at the right time to ensure continuity.
The Props are all props that are specified in the shooting script.
The purpose of the prop information is to make sure that the props are available at the right time in the right place.
The Set Design identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
The purpose of the set design is to create a consistent visual look for the film.
The Lighting Plan shows the sources of illumination for a shot. It shows the source of the key, fill and back light.
The purpose of the lighting plan is to identify ahead of time where to put the light sources in a shot, so it can be done in a timely manner by the crew.
A shot list is a log of descriptors that clarifies how the DP and Director want to shoot the scene.
The purpose of the shot list is to organize the shoot and provide critical information to the crew so the shoot is efficient and successful
A shooting schedule is a project plan of each day's shooting that includes information about who and what needs to be where.
The purpose of the scheduling function is to make sure that the film is shot as efficiently as possible.
Permits & Releases
Permits and Releases document the fact that everyone involved with the film has given their permission to the filmmaker to use their intellectual and physical property.
The purpose of permits and releases is to ensure that the filmmaker has the right to distribute and their your video or film.
The production includes all of the tasks required to shoot of the film or video.
The purpose of production is to produce the footage that will comprise the film.
Postproduction is the process for converting the footage into the final film.
The purpose of postproduction is to realize the Director's vision of the film through visual and audio editing.
Editing - Video/Audio
Editing is the process of assembling the film through cutting footage, creating a soundtrack and enhancing the footage.
The purpose of editing is to realize the script in the most compelling way possible.
A “rough cut” is like a working draft of a written document. There is no music, audio sweeting, color correction, titles, credits or transitions.
The purpose of the rough cut review is to make sure that your message has been interpreted correctly and that the video sequence will accomplish your communications goals.
Rough Cut Review / 20% Contract Payment Due
Final Editing / Color Correction/ Audio Mastering
Final editing, color correction and audio mastering incorporates rough cut feedback into the final film
The purpose of the Final Edit is to perfect the film by incorporating feedback into the process.
The final cut is the finished version of the video/film that will be released to the public.
The purpose of the Final Cut is to get the Director/Producer/Client's approval of the film.
Final Cut Review / 20% Contract Payment Due
In a Wrap Up meeting the client and production company meet to review the process, share their thoughts about how to improve it in the future and celebrate the success of the film.
The purpose of the Wrap Up meeting is to evaluate and improve the process.